JosephLine Digital worked on Prime Fuel UK's e-commerce experience, creating a streamlined Shopify storefront and custom meal-building journey.

The project focused on making weekly meal ordering easier, allowing customers to choose from 5, 10, 15 or 20-meal plans, select their preferred dishes, add optional breakfasts and choose between Sunday and Tuesday delivery.

What we delivered

• Shopify storefront development and website design

• Custom build-your-box meal selection experience

• Flexible meal-plan quantities and delivery options

• Optional breakfast selections

• Cart and checkout integration

• Mobile-friendly shopping experience

The outcome

A more connected customer journey, bringing meal selection, delivery preferences and checkout together in one straightforward shopping experience.